Sephora Times Square Opening | Sephora | NY, NY

Key Responsibilities: Lead Project Manager | Lead Onsite Event Manager | Client Management | Budget Management | Store Liaison | Furniture Lead | Catering Lead | F+B Design Lead | AV + Entertainment Manager | Purchases + Premiums Lead | Activities Lead |

With the launch of the new campaign, 23 Layers partnered with Sephora to showcase their new tagline and manifesto, “We Belong to Something Beautiful”,  at the opening of the new flagship store in iconic Times Square. A leader in the beauty retail industry, Sephora aimed to create an inviting and inclusive shopping experience to reinforce its dedication to fostering belonging amongst all clients, with 23 Layers carrying the message throughout the new brick + mortar,  complete with custom stairkicks + a Step & Repeat. 

Guests had the opportunity to monogram takeaway leather backpacks, by featured local artists who added embroidery, patches, and embossing. We put our creative spin on the street carts of New York and elevated the experience by keeping guests full of hot dogs and pretzels, infusing icons synonymous with the design.