Adyen Retail Now + Next | Industria | NY, NY

Key Responsibilities: Assistant Project Manager | Lead Onsite Event Manager | Client Management | Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | Assistant AV Manager | COI + TPA Procurement |

Adyen, a global e-commerce platform within the retail tech space, brought 23 Layers in for their third annual Retail Now + Next Conference.  The result was an engaging and thoughtful event filled with retail activations that showcased the customer experience and highlighted Adyen’s technology.

The environmental branding made Adyen’s name stand out in Industria’s prime West Village location. The branding story continued at check-in, where guests were handed badges with personalized QR codes that activated The Retail Shoppe Activation.  Guests left with premium individualized take-aways that were customized and printed on-site.

The stage, built in Adyen’s brand colors, was perfect for the fireside chats that took place during the conference component.   With 100 guests in attendance, it was essential to keep everyone engaged while still creating an intimate atmosphere.  Most notable were the engaging fireside chats that included designer Rebecca Minkoff and CTO of Tory Birch, John Douglass.  The custom-built experiential activation brought Adyen’s custom-friendly technology to life, featuring a QR-Code quiz and customization process, tying the experience into payment staying aligned with the theme “Now + Next”.