New York Interconnect Upfront | Center 415 | NY, NY

Key Responsibilities: Assistant Project Manager | Lead Onsite Event Manager | Catering Lead | Speaker + Talent Manager | COI + TPA Procurement |

Comcast, Altice USA, & Charter joined forces to launch The NY Interconnect. To help them introduce NYI to the advertising  market, we created the first New York Interconnect Upfront.

Center 415 turned into an interactive space that focused on bringing the  ‘Greater Together’ experience to life. From curbside branding to a custom  check-in, clever vinyl branding lined the vast venue highlighting all things  ‘Greater Together’ — Oprah & Gayle, Peanut Butter & Jelly, Key & Peele.  Dozens of network talent took to the stage — putting a spotlight on the  platforms' vast programming, including an epic performance by The Fray.

To showcase NYI’s geographical reach,  custom fabricated and fully outfitted rooms and two ‘gram’ worthy photo booths highlighted Spectrum News 1 &  News 12 — giving guests the chance to take pics in a mock news environment. The curated menu playfully paired foods that are ‘Greater Together’ like  Grilled Cheese & Tomato Soup,  while the bar offered classic cocktails like Gin & Tonic.