NYI Holidays in New York | Union Park | NY, NY

Key Responsibilities: Lead Project Manager | Lead Onsite Event Manager | Client Management | Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | Assistant Creative Design Manager | Assistant Fabrication Manager | COI + TPA Procurement |

At NYI’s Holiday party, 23 Layers aimed to recreate New York’s most iconic holiday locations, immersing the guests in a storybook journey. Entering through a festive holiday window and past the monochromatic FAO- inspired toy store, they were guided throughout the city’s sites. Guests walked by Central Park filled with street carts and a skating rink before heading into the subway station that led to Rockefeller Center for the perfect photo op! They ate in Chinatown, cozied up by the custom-built fireplace at The Plaza Hotel and ended the evening with late night bites from the Shake Shack Truck.

The entrance to Union Park served as a nod to the famous toy store FAO Schwarz, aptly named NYI Schwarz. Built-in monochromatic fashion, this toy store served as Check-in and showcased a 3D skyline view of New York. Toy Soldiers marched up subway steps with a Flash Mob moment, dancing to Alicia Keys’ “New York” and putting on quite a show at Rockefeller Center.

Highlighting New York’s famous food throughout the space- Central Park food carts served up hot chocolate, pretzels, churros, and warm nuts. Chinatown cooked up noodles and dumplings, while the Lower East Side offered chicken parm sandwiches, and what’s NY without Joe’s Pizza!