Love Home & Planet Press Launch | Village Studios | NY, NY

Key Responsibilities: Assistant Project Manager | Lead Onsite Event Manager | Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | COI Procurement |

Love Home & Planet + 23 Layers came together to build out a Press Launch at Village Studios, showcasing their new homecare line. Choosing a venue that highlighted cleaning and bath products was essential in creating these experiential interactions for influencers and press alike.  

Over the course of the day, attendees were educated on Love Home & Planet’s goal of creating a happier, less wasteful planet with every cleaning moment. Product demos, activations, and installations were all surprise and delight moments that captured the essence of the brand and what it stands for.  

These vegan and cruelty-free detergents, dish soaps, surface cleaning wipes and other home cleaning products were showcased around the space for full visibility into the product line. Large floral installations in the bathtub and laundry room, a green wall moment, and ombre floral treatments used throughout the studio made the space come alive.