mParticle Acceleration | Spring Studios | NY, NY

Key Responsibilities: Lead Project Manager | Lead Onsite Event Manager | Client Management | Budget Management| Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | Speaker + Talent Manager | COI + TPA Procurement |

mParticle approached 23 Layers to help create Acceleration, a conference gathering people defining the future of digital products, experiences, and culture. The task? Design and execute a premium yet subtle, clean, but cleverly branded event experience.

Taking over two floors of Spring Studios — The first floor was designed for guests to network, engage, grab lunch at the interactive food court or energize at the coffee bar. Guests had the opportunity to sit in the stadium seating- a space built custom for the event. Creative sponsorship opportunities were highlighted with cleverly interchangeable signage. At the Genius Bar, guests were able to interact with mParticle’s newly-featured products.

The second floor was dedicated to high-quality stage production and show. Soaring 30' ceilings inspired the clean stage design that was home to over ten thought-provoking fireside chats including, Lupe Fiasco and Kelvin Beachum from the NY Jets.