GroupM Block Party | The Occulus + World Trade Center Plaza | NY, NY

Key Responsibilities: New Business Procurement | Lead Project Manager | Lead Onsite Event Manager | Client Management | Budget Management | Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | AV Manager | Speaker + Talent Manager | COI + TPA Procurement | Sponsorship Management | Activity Management

GroupM signed as the first tenant in 3 World Trade Center, paving the way for the continued revitalization of Downtown New York.  GroupM wanted to celebrate the move with its 5,000+ employees and neighbors.  23 Layers brought that to life through design, energetic performances, and interactive activations.

With the WTC, Oculus, and colorful street art as the backdrop, every moment highlighted a sense of community. The atmosphere was buzzing with live performances, roaming breakdancers, and double dutch teams. Adding elements of live graffiti street art, traditional block party games, and Food Trucks lining the streets only amplified the feeling of an authentic NYC Block Party. 

23 Layers managed the creative direction for the numerous sponsorships. Partners like Instagram chose food-truck wraps to represent their brand. Twitter provided the crowd with takeaway swag, and the Pandora-sponsored stage kept the crowd dancing. GroupM Partners Xasis and Mediacom sponsored the game area, filled with ping pong tables, corn hole, giant Jenga, and a life-sized Connect4.