Well Beings Full Circle Benefit | Private Estate | Bridgehampton, NY

Key Responsibilities: Lead Project Manager | Lead Onsite Event Manager | Client Management | Budget Management | Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | Talent Lead |

Well Beings Charity, founded by Breanna Schultz and Amanda Hearst, is growing a next-gen movement that elevates and unites animal welfare. With the launch of the re-brand, 23 Layers brought the new campaign to life by creating a journey with individual touchpoints throughout, including strategic signage, messaging, and activations. With the pool serving as the main backdrop for the evening, the Well Beings’ name was highlighted by custom-cut floating letters in the pool. The charity-focused video reel streamed from the pools’ platform, further serving as the stage for the live auction, led by Jordan Schultz.

Well Beings partnered with three charities and held both a silent and live auction to continue the fundraising effort. Repeat Roses, whose mission is repurposing flowers, continued the philanthropic mission at the Blossom Bar, allowing guests to create personalized bundles to give back to the community. For a foundation that focuses its support on the well-being of animals, the farm location had no shortage of furry friends at the event! From horses, llamas, chickens geese and goats, to Finn, the chihuahua that inspired the beginnings of the Well Beings charity, guests had the opportunity to feed and play with the animals all evening!