Publicis Healthfront | Classic Car Club | NY, NY
Key Responsibilities: Assistant Project Manager | Lead Onsite Event Manager | Client Management | Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | Speaker + Talent Manager | Sponsorship Management | COI + TPA Procurement |
In a first of its kind opportunity, 23 Layers teamed up with Publicis Health Media to create its inaugural Healthfront. A two-day event for healthcare marketers and brands to connect with the most innovative thinkers in health and secure first-to-market opportunities for emerging products, services, and ideas that drives business opportunities.
23 Layers created PHM’s brand story to blend in with the Classic Car Club, putting a focus on all things automobile- from racing stripes in the design, to the tire-wrapped stage, to the Disruption Garage to conclude the day. This out-of-the-box conference took place over 4 days with 2 full days of programming, 50 speakers, 400 attendees, 20 sponsors, numerous activations and endless moving parts.
The PHM Healthfront ushered in a new entrepreneurial platform for health and wellness with Disruption Garage- a real-time live-jury review of health industry start-ups and their next big ideas. Judges, including Martha Stewart and Dr. Oz, certainly made a disruptive entrance as they drove into the building through the garage doors creating a WOW moment for guests. Sponsors like Google, VeryWell, Conde Nast, iHeartMedia, Samsung, Hearst, and more were highlighted throughout the venue. Guests stayed nourished throughout the two days with innovative and healthy food concepts. Options included a broth bar, poké cart, healthy salad station, and a sponsored coffee bar with choices like matcha and CBD-infused drinks.
