Marc Jacobs Color Takeover | The Surf Lodge | Montauk, NY
Key Responsibilities: Lead Project Manager + Event Producer | Lead Onsite Event Manager | Sales + Client Management | Press Liaison | Store Management | F+B Director
Marc Jacobs arrived at The Surf Lodge for their new campaign in full color, taking over the entire property for three weeks and making quite the splash. The Marc Jacobs experience started the moment you pulled up to The Surf Lodge, where a pink car emblazoned with the designer’s logo was parked right out front, perfectly complementing the newly pink-accented awning. The beach was transformed with custom umbrellas and pillows to taking over the cocktail menu. Guests of The Surf Lodge were able to shop the new collection in the Pop-Up space, fully painted pink, and included camera bags, totes, baseball caps and kick off the three-week takeover, Marc Jacobs hosted an influencer brunch with guests including Martha Hunt, Nina Agdal, and Athena Calderone.
