GroupM Down the Rabbit Hole | Sony Hall | NY, NY

Key Responsibilities: Lead Project Manager | Lead Onsite Event Manager | Client Management | Venue Sourcing + Venue Lead | Furniture + Floral Lead | Catering Lead | F+B Design Lead | AV + Entertainment Lead | Assistant Fabrication Manager | COI Procurement |

GroupM and 23 Layers teamed up once again with an HR Initiative to plan a holiday party- with a twist.  23 Layers found an out-of-the-box venue to take guests on an experiential trip Down the Rabbit Hole, putting a surprising spin on the traditional holiday party. 

As guests descended the spiral staircase, delicacies like “Eat Me” cookies and “Drink Me” cocktails gave them clues into what lies ahead.  From the oversized hedge DJ booth to the custom swing photobooth, to the larger-than-life roses and mushrooms surrounding the dance floor, guests didn’t know which way was up!

This way down to the Rabbit Hole Maze- Walking through a light tunnel propelled them into Wonderland. Hands popped out of the hedges with notes that encouraged them to continue. Fresh oysters in the freezer and a forest of flamingos led them to their final stop, a wax-filled room with a bathtub offering signature cocktails.

Curated talent added to the evening's whimsy- from staff dressed to match the black and white patterns in the space, to living topiaries-on-stilts roaming the dancefloor, immersing guests in a topsy-turvy world. The iconic Bumbys, two masked and modern storytellers, gave guests a fair and honest appraisal of their appearance in note form, crafted on typewriters in under two minutes.